Go to the main text

Doosan

Language

Go

Home Our Brand
open Brand Story
  • Brand Story
  • Brand Cues
  • Enlarge text Reduce text

    Brand Story

    Our name 'Doosan'

    Our name 'Doosan'

    Doosan is made up of two Korean words.
    ‘Doo’ means a unit of grain, while ‘San’ means a mountain.
    Together, they mean ‘little grains that can build a mighty mountain’,
    suggesting that great things can be achieved
    when even the tiniest forces join together in a unified effort.

    Doosan, Our commitment to people

    Doosan, Our commitment to people

    Established in 1896,
    despite our ceaseless growth and transformations,
    our commitment to people has never changed.

    Providing the infrastructure of tomorrow

    Providing the infrastructure of tomorrow

    Doosan is the fastest growing Infrastructure Support Business
    in the world. We provide communities across five continents
    with the fundamental solutions, tools and structures they need
    to advance their societies.

    We are committed to providing the opportunities that enables people
    and communities around the world to flourish, prosper, and create
    a better world for tomorrow.

    Advancing through people

    Advancing through people

    Whether this is by providing the tools and facilities to open up
    new opportunities, by supporting them in their business enterprises,
    or simply by providing a helping hand in times of need,
    Doosan is committed to making a better world for everyone.
    It is our character that defines us at Doosan and sets us apart from
    other companies.

    Creating a world of opportunities

    Creating a world of opportunities

    We constantly challenge ourselves to innovate and develop valuable,
    reliable products and solutions that improve everyone’s quality of life.

    By a ‘better world’ we mean a world of opportunity where
    each of us has the tools and facilities to reach our full potential.
    For some, opportunity may mean having fresh water to enjoy fuller
    harvests. For others, it may mean having power to light the family home.

    Whatever may be needed to meet to challenges of the future,
    we are ready to play our part.
    That’s what ‘Building your tomorrow today’ means to all of us at Doosan.


    Up