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    Brand Cues



    The logo represents the image of a good company that
    Doosan seeks to project – a warm, confident, powerful
    and sustainable enterprise.

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    Three Blocks

    CI Three Blocks

    The three blocks represent the 'people' to which Doosan will devote itself, namely meaning employees, customers and all of humankind. The squares are angled to indicate forward motion, representing our aspirational spirit.

    Three Colors

    Color Guide

    Blue symbolizes reliability and rationality, whereas green reflects warmth and compassion. The combination of the three colors signifies the harmony and balance among people and the gradation from blue to green symbolizes Doosan’s vast potential for growth.

    Clear Space

    Clear Space Guide

    The logo should be surrounded by a clearspace. A minimum distance equal to the height of the “D” must be allowed above, below and to the sides of the logo. Maintaining this minimum clearspace will ensure that the logo is never crowded or linked too closely to other graphic elements.


    Logotype Guide

    Whenever possible, the Doosan logo should be used with all of its components, including the three color blocks and white Doosan logotype.
    However, in applications with extremely limited space, such as on excavator arms, the Doosan logotype may be used alone. When used by itself, the Doosan logotype should never be rendered at a width of less than 14 millimeters.